How Shira Infotech Helped Dr. Sweta Gupta Improve Rankings for IVF, IUI & ICSI Keywords in Noida
Discover how a focused local SEO strategy, location-specific content, technical improvements and Google Business Profile optimization helped strengthen the online visibility of Dr. Sweta Gupta's IVF and fertility services in Noida.
Client Overview
Dr. Sweta Gupta
A fertility specialist in Noida providing reproductive healthcare services, including IVF, IUI, ICSI and other fertility treatments.
Industry
Healthcare
Fertility & IVF
Location
Noida
Uttar Pradesh, India
Project Timeline
December 2025 – June 2026
First-Page Top 5
Rankings achieved within 6 months
Initial SEO Challenges
- Low organic visibility for local fertility treatment keywords.
- Website pages needed stronger targeting for IVF, IUI and ICSI searches.
- Limited visibility in Noida-focused local search results.
- Service content and internal linking required improvement.
- Opportunity to improve relevant organic traffic and patient enquiries.
Target Keywords
Local SEO – Noida
- IVF treatment in Noida
- IUI treatment in Noida
- ICSI treatment in Noida
- Best IVF specialist in Noida
- Fertility clinic in Noida
- Test tube baby centre in Noida
- Female infertility treatment in Noida
- Male infertility treatment in Noida
- IVF cost in Noida
- Laparoscopy for infertility in Noida
Our SEO Strategy for Dr. Sweta Gupta
A comprehensive local SEO and content strategy tailored for healthcare and fertility services.
1. In-Depth Keyword Research
Researched IVF, IUI, ICSI and fertility keywords with local search intent in Noida.
2. On-Page SEO
Optimized page titles, meta descriptions, headings, content and internal links.
3. Local SEO
Focused on Noida location pages, local citations and relevant geographic signals.
4. High-Quality Content
Planned medically reviewed, patient-focused content for fertility services.
5. Technical SEO
Worked on site speed, mobile usability, crawlability and structured data.
6. Continuous Monitoring
Tracked keyword visibility, organic performance and competitor activity.
Technical Changes
- Website speed and Core Web Vitals improvements
- Mobile-friendly and responsive page experience
- Structured data for relevant healthcare entities
- Clean URL structure and XML sitemap checks
- Indexing, crawlability and canonical checks
Content Strategy
- Dedicated pages for IVF, IUI, ICSI and fertility services
- Patient-focused answers to common fertility questions
- FAQs addressing treatment processes and concerns
- Educational articles on fertility and pregnancy topics
- Content optimized for local and informational search intent
Local SEO & GBP Optimization
- Google Business Profile information and service accuracy
- Relevant local categories, services and business details
- Local citations and consistent business information
- Review management and patient feedback guidance
- Noida-focused landing pages and local content
Project Timeline
December 2025 – June 2026
Project Started
SEO audit & strategy
Technical SEO
On-page optimization
Content Development
Content & local SEO
Local SEO
GBP & link building
Optimization
Monitoring & improvements
Ranking Progress
First-page visibility
Before & After Keyword Rankings
Google organic search performance in Noida
| Target Keyword | Search Volume | Before (Dec 2025) | After (Jun 2026) |
|---|---|---|---|
| IVF treatment in Noida | 8,100 | Not in Top 100 | #3 |
| IUI treatment in Noida | 4,400 | Page 4 | #5 |
| ICSI treatment in Noida | 2,900 | Not in Top 100 | #4 |
| Best IVF specialist in Noida | 1,900 | Page 3 | #2 |
| Fertility clinic in Noida | 1,600 | Page 5 | #4 |
| Test tube baby centre in Noida | 1,300 | Not in Top 100 | #5 |
First-Page Rankings
Target keywords ranking on Google's first page in Noida.
Dec 2025 – Jun 2026Rankings can vary by date, location, device and search personalization. Validate all positions and search volumes against dated tracking reports before publication.
Organic Traffic Growth
Google Search Console Performance
Patient Enquiry Growth
Before & After SEO
Google Search Results
Before vs After Local SEO
Ranking comparison: December 2025 vs June 2026. Based on the reported keyword-ranking data for “IVF treatment in Noida”. Search positions may vary by date, location, device and search context.
Illustrative search-result layout. Replace sample entries and positions with verified ranking records.
Google Business Profile Growth
Local visibility & patient actions
Before
Dec 2025After
Jun 2026Illustrative figures — publish only after checking GBP records.
Key Results & SEO Impact
Local search performance during the campaign
Organic Traffic
Growth in organic visits
Patient Enquiries
Monthly enquiries increased
Target Keywords
First-page ranking milestone
Greater Visibility
Noida fertility searches
Our goal is to help patients discover relevant fertility information and clinic services through better organic search visibility and a stronger local presence.
