WEBSITE DEVELOPMENT, SEO & LEAD GENERATION CASE STUDY

How Shira Infotech Built Anu Nagpal’s Website and Improved Reiki & Tarot SEO Visibility Across India

Shira Infotech started this project in November 2025 by creating a new website from scratch and building its SEO foundation. The ongoing campaign focuses on Reiki healing, tarot card reading and related services, with reported Top 3 keyword rankings across Delhi and pan-India searches. International SEO for the USA, UK, UAE, Australia and Canada has also started this month.

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New WebsiteDesigned and developed from scratch
Ongoing ProjectStarted November 2025
Top 3 RankingsReported for Delhi and pan-India keywords
5-Country ExpansionInternational SEO now underway

Client Overview

Anu Nagpal

Reiki healer and tarot card reader offering spiritual and personal guidance services. The website presents her services and provides a digital point of contact for people exploring Reiki, tarot reading and related offerings.

Visit anunagpal.in

Industry

Wellness

Reiki & tarot reading

SEO Reach

India

Delhi + pan-India

Project Timeline

November 2025 – Ongoing

300+ Conversion Leads

Reported for the current month; verify analytics and lead records before publication.

Initial Challenges & Opportunity

  • A new website needed to be planned, designed and developed from scratch.
  • Service pages needed clear targeting for Reiki healing, tarot card reading and related services.
  • The website needed a search-friendly structure to support discovery and indexing.
  • Content needed to serve both location-based searches in Delhi and broader searches across India.
  • As the domestic SEO work matured, the next growth opportunity was to expand visibility into international markets.
  • Lead generation needed to be tracked using a clear definition of a conversion and reliable enquiry records.

Target Keyword Themes

Delhi, India and new international markets

  • Reiki healer in Delhi
  • Reiki healing in Delhi
  • Tarot card reader in Delhi
  • Best tarot card reader in Delhi
  • Reiki healing in India
  • Tarot card reading in India
  • Online Reiki healing
  • Online tarot card reading
  • Reiki courses online
  • Reiki healer in USA
  • Reiki healer in UK
  • Reiki healer in UAE, Australia & Canada

These are keyword themes for the case-study layout, not a verified complete ranking export. Use the exact tracked keywords for the final published ranking table.

Website Development, SEO & Lead Generation Strategy

A website-first approach that established the digital foundation, grew domestic search visibility and opened a path to international SEO.

1. Website Design

Created a new website experience to introduce services and make information easier to navigate.

2. Development

Built the website from scratch with a clear structure for key service and informational pages.

3. Keyword Research

Organized service and location-focused keyword themes for Delhi and wider Indian searches.

4. On-Page SEO

Structured page titles, meta descriptions, headings, content and internal linking around search intent.

5. Domestic SEO

Focused on Delhi-based terms and wider pan-India service discovery.

6. International SEO

Started expanding the strategy to the USA, UK, UAE, Australia and Canada.

Website Foundation

  • Planned and created the website from scratch.
  • Organized Reiki, tarot and related service information into relevant sections.
  • Designed page structure to help visitors understand the available services.
  • Provided clear navigation and contact paths for prospective clients.
  • Established a base for ongoing content and SEO improvements.

Organic SEO Implementation

  • Mapped relevant keywords to service and informational pages.
  • Optimized page titles, meta descriptions, headings and page copy.
  • Improved internal links between related services and supporting content.
  • Reviewed crawlability, indexability, canonical URLs and sitemap discovery.
  • Used relevant local intent for Delhi pages and broader intent for pan-India visibility.
  • Reviewed keyword positions and organic performance during the ongoing campaign.

International SEO: 5 Countries

  • USA: Research relevant search intent and service keywords for US audiences.
  • United Kingdom: Develop UK-focused keyword and landing-page plans.
  • UAE: Align service content with relevant UAE searches.
  • Australia: Research local terminology and audience needs.
  • Canada: Plan content and keyword targeting for Canadian users.
  • International SEO has started this month; country-level rankings and leads should be reported only after sufficient tracking data is available.

Project Timeline: November 2025 – Ongoing

Website launch, domestic SEO growth and international expansion

Nov 2025

Project Kickoff

Started the project and planned a new website from scratch.

Website Launch

Website Development

Built the website structure and service pages to establish the online presence.

Ongoing

Domestic SEO

Continued SEO targeting Delhi and pan-India service searches.

Current Status

Top 3 Keyword Milestone

Client-reported Top 3 rankings across targeted Delhi and pan-India keywords.

Oct 2026

International SEO Starts

Expansion begins for the USA, UK, UAE, Australia and Canada.

Current Month

300+ Conversion Leads

Reported monthly conversion-lead count; confirm date range and conversion definition before publishing.

The international SEO start month is shown as October 2026 based on the current date. Update the timeline if the campaign start month differs.

Domestic Keyword Ranking Results

Reported Top 3 positions for Delhi and pan-India searches

Keyword Theme Target Area Reported Outcome
Reiki healer / Reiki healingDelhiTop 3*
Tarot card reader / tarot readingDelhiTop 3*
Online Reiki healingPan-IndiaTop 3*
Online tarot card readingPan-IndiaTop 3*
Reiki courses / Reiki trainingPan-IndiaTop 3*
Other targeted Reiki and tarot keywordsDelhi + pan-IndiaTop 3*

*This table summarizes the ranking outcome supplied for the project; it is not a verified position-by-position export. Replace keyword themes with the exact ranking list and add the report date, location and tracking source before publication.

International SEO Expansion

New market targeting started in October 2026

USA

United States

Keyword and landing-page research

UK

United Kingdom

Country-focused SEO planning

UAE

United Arab Emirates

Market and search-intent research

Australia

Australia

Local keyword opportunity research

Canada

Canada

Country-focused content planning

International SEO is in its initial phase. Do not present these countries as already ranking Top 3; report international performance separately as data accumulates.

Key Results & Ongoing SEO Impact

Website development, domestic rankings and reported conversion leads

New Website

Built from Scratch

Created the initial digital foundation

Top 3*

Domestic Rankings

Reported for Delhi and pan-India target keywords

300+

Conversion Leads

Reported for the current month

5 Countries

International SEO

USA, UK, UAE, Australia and Canada

What This Project Demonstrates

This ongoing project combines building a new website with continuous SEO work. The domestic campaign has focused on helping people discover Reiki, tarot and related services through Delhi and pan-India searches. According to the project update, the targeted domestic keywords are currently in the Top 3, and more than 300 conversion leads have been counted this month.

International SEO for the USA, UK, UAE, Australia and Canada has recently started and should be measured as a separate growth phase. For a transparent case study, support ranking claims with dated keyword reports and support the 300+ lead figure with analytics, CRM or enquiry records that define what counts as a conversion.

Frequently Asked Questions

About Anu Nagpal’s website and SEO project

Shira Infotech created a new website from scratch and began SEO for Reiki healing, tarot card reading and related service searches. The campaign started in November 2025 and is ongoing.

The existing campaign targets Delhi and broader pan-India searches. International SEO has now started for the USA, UK, UAE, Australia and Canada.

The project update reports that the targeted domestic keywords are currently ranking in the Top 3 across Delhi and pan-India searches. Exact keywords, dates and positions should be confirmed with rank-tracking reports.

More than 300 conversion leads have been reported for the current month. The final case study should specify the exact date range and whether this number represents form submissions, calls, WhatsApp enquiries, booked consultations or a combined conversion total.

International SEO has only recently started for the five target countries. Its keyword rankings and conversions should be tracked separately; the reported Top 3 outcome currently refers to the domestic campaign.
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