How a Local Business Went from Page 10 to Page 1 in 90 Days only

Table of Contents

1. Introduction: The Power of Local SEO

2. The Challenge: Starting on Page 10

3. Case Study: A Local Business Success Story

   • Background of the Business

   • Initial SEO Challenges

4. The 90-Day SEO Strategy That Delivered Results

   • Step 1: Comprehensive Local Keyword Research

   • Step 2: Optimizing Google My Business

   • Step 3: On-Page SEO Overhaul

   • Step 4: Technical SEO Fixes

   • Step 5: Building High-Quality Local Backlinks

   • Step 6: Creating Localized, High-Value Content

   • Step 7: Leveraging Reviews and Reputation Management

   • Step 8: Social Media Integration for SEO Boost

   • Step 9: Continuous Monitoring and Optimization

5. Results Achieved in 90 Days

6. Key Takeaways for Local Businesses

7. Common SEO Pitfalls to Avoid

8. Why Partner with Shira Infotech

9. Conclusion: Your Path to Page 1

Introduction: The Power of Local SEO

In 2025, local SEO is the lifeline for small businesses aiming to dominate their local markets. Ranking on the first page of Google for keywords like "best SEO service in India", "local SEO services in Noida", or "local SEO services in Delhi" can transform a business, driving foot traffic, leads, and revenue. This 5,000+ word guide by Shira Infotech, the best digital marketing company in Noida, reveals how a local business went from page 10 to page 1 in just 90 days using a strategic SEO approach.

Local SEO optimizes your online presence to rank higher in location-based searches, such as Google’s Local Pack and Maps. With 46% of Google searches having local intent and 88% of local mobile searches leading to a store visit within 24 hours, mastering local SEO is critical. Shira Infotech, with over 350 successful projects and a 5-star Google rating, has helped businesses in Noida and Delhi achieve remarkable results through local SEO services in Noida and Delhi. This article details a real-world case study, actionable strategies, and insights to help your business replicate this success.

The Challenge: Starting on Page 10

Ranking on page 10 of Google is akin to being invisible. Most users (75%) never scroll past the first page, and only 0.78% of clicks occur beyond page 2. For a local business, this means missed opportunities, low traffic, and stagnant growth. The business in our case study—a Noida-based retail store—faced this exact challenge. Despite offering quality products, their website languished on page 10 for key terms like "best retail store in Noida", buried under competitors with stronger SEO.

The journey from page 10 to page 1 required a strategic overhaul, combining keyword research, technical fixes, and localized content. Shira Infotech, the best SEO service in India, implemented a 90-day plan that transformed their online visibility, proving that rapid ranking improvements are possible with the right approach.

Case Study: A Local Business Success Story

Background of the Business

The business, a mid-sized retail store in Noida Sector 18, specialized in premium home decor products. With a physical storefront and a modest online presence, they aimed to attract affluent customers in Noida and Delhi. However, their website was outdated, lacked local optimization, and ranked poorly for target keywords like "local SEO services in Noida" and "best digital marketing company in Noida".

Initial SEO Challenges

1. Poor Keyword Strategy: The website targeted generic keywords with high competition, ignoring local terms.

2. Unoptimized GMB Profile: Their Google My Business (GMB) profile was incomplete, missing photos and reviews.

3. Outdated Website: Slow load times, non-mobile-friendly design, and broken links hurt rankings.

4. Weak Backlink Profile: Few authoritative backlinks limited their domain authority.

5. Lack of Localized Content: No content addressed Noida or Delhi-specific audiences.

Shira Infotech tackled these challenges with a tailored 90-day SEO strategy, leveraging our expertise in local SEO services in Delhi and Noida.

The 90-Day SEO Strategy That Delivered Results

Step 1: Comprehensive Local Keyword Research

Keyword research laid the foundation for the campaign, identifying terms that aligned with local search intent.

Research Process

1. Used Advanced Tools: SEMrush and Ahrefs identified high-volume, low-competition keywords like "best SEO service in India" and "local SEO services in Noida".

2. Competitor Analysis: Studied top-ranking retail competitors in Noida to uncover keyword gaps.

3. Long-Tail Keywords: Targeted phrases like “premium home decor in Noida Sector 18” for niche audiences.

4. Google Autocomplete: Analyzed suggestions like “home decor stores in Noida near me” for local intent.

5. Voice Search Optimization: Included conversational queries like “Where’s the best home decor store in Noida?”

6. Local Modifiers: Focused on terms like “Noida” and “Delhi” to boost relevance.

Results

Within 30 days, the business ranked for 500+ new keywords, with 50% being long-tail terms driving high-intent traffic.

Step 2: Optimizing Google My Business

A fully optimized GMB profile was critical for ranking in the Local Pack.

Optimization Steps

1. Completed Profile: Added NAP, website, hours, and services.

2. Selected Categories: Chose “Home Decor Store” as the primary category.

3. Uploaded Photos: Added 50+ high-quality images of the store and products.

4. Encouraged Reviews: Requested 20+ customer reviews, achieving a 4.8-star rating.

5. Posted Updates: Shared weekly promotions and blogs, incorporating "local SEO services in Noida".

6. Enabled Messaging: Allowed direct customer inquiries via GMB.

Results

By day 60, the business appeared in the Local Pack for 10+ keywords, increasing click-through rates by 150%.

Step 3: On-Page SEO Overhaul

On-page SEO optimized the website for local keywords and user experience.

On-Page Strategies

1. Optimized Title Tags: Used formats like “Premium Home Decor in Noida | [Business Name].”

2. Crafted Meta Descriptions: Included CTAs, e.g., “Shop the best home decor in Noida with [Business Name].”

3. Created Location Pages: Built pages for “Home Decor in Noida” and “Home Decor in Delhi.”

4. Used Header Tags: Structured content with H1, H2, and H3 tags containing local keywords.

5. Added Schema Markup: Implemented local business schema for NAP and hours.

Results

On-page improvements boosted rankings for "local SEO services in Delhi" to page 3 by day 45.

Step 4: Technical SEO Fixes

Technical SEO ensured the website was fast, secure, and crawlable.

Technical Strategies

1. Mobile Optimization: Redesigned for responsiveness, improving mobile UX.

2. Improved Page Speed: Optimized images and code, reducing load time from 8s to 2s.

3. Fixed Broken Links: Resolved 50+ 404 errors.

4. Implemented HTTPS: Secured the site for user trust.

5. Submitted Sitemap: Added an XML sitemap to Google Search Console.

Results

Technical fixes improved Core Web Vitals scores, contributing to a page 5 ranking by day 60.

Step 5: Building High-Quality Local Backlinks

Backlinks boosted domain authority and local relevance.

Backlink Strategies

1. Local Directories: Listed on Justdial, Sulekha, and Yelp India.

2. Guest Blogging: Published articles on Noida-based blogs with links to the website.

3. Local Partnerships: Collaborated with local interior designers for link exchanges.

4. Sponsored Events: Gained links from Noida community event websites.

5. Created Shareable Content: Published a guide, “Top Home Decor Trends in Noida 2025.”

Results

Secured 100+ high-authority backlinks, increasing domain authority from 15 to 30.

Step 5: Creating Localized, High-Value Content

Localized content engaged audiences and improved rankings.

Content Strategies

1. Blog Posts: Published 10 blogs, e.g., “Top Home Decor Ideas in Noida 2025.”

2. Service Pages: Created pages like “Premium Home Decor in Delhi.”

3. Case Studies: Showcased customer success stories.

4. Local Guides: Published “Ultimate Guide to Home Decor Shopping in Noida.”

5. FAQs: Answered queries like “Where’s the best home decor store in Noida?”

Results

Content drove a 200% increase in organic traffic by day 90.

Step 7: Leveraging Reviews and Reputation Management

Reviews enhanced trust and rankings.

Review Strategies

1. Encouraged Reviews: Collected 30+ Google reviews.

2. Responded Promptly: Addressed all feedback professionally.

3. Monitored Platforms: Used ReviewTrackers to track reviews.

4. Showcased Testimonials: Added reviews to the website.

Results

A 4.9-star rating improved Local Pack visibility.

Step 8: Social Media Integration for SEO Boost

Social media amplified SEO efforts.

Social Media Strategies

1. Posted Local Content: Shared Noida-specific updates.

2. Used Location Tags: Tagged posts with “Noida” and “Delhi.”

3. Engaged Followers: Responded to comments daily.

4. Ran Geo-Targeted Ads: Targeted Noida audiences on Instagram.

Results

Social campaigns increased referral traffic by 50%.

Step 9: Continuous Monitoring and Optimization

Ongoing analysis ensured sustained progress.

Monitoring Strategies

1. Organic Traffic: Tracked with Google Analytics.

2. Keyword Rankings: Monitored with SEMrush.

3. GMB Insights: Analyzed clicks and calls.

4. Conversions: Measured purchases and inquiries.

5. Backlinks: Evaluated with Moz.

Results

Data-driven tweaks pushed rankings to page 1 for 15+ keywords by day 90.

Results Achieved in 90 Days

• Keyword Rankings: Moved from page 10 to page 1 for 15+ keywords, including "best digital marketing company in Noida".

• Organic Traffic: Increased by 300%, from 500 to 2,000 monthly visitors.

• Local Pack Visibility: Appeared in the Local Pack for 20+ keywords.

• Conversions: Boosted inquiries by 250% and in-store visits by 180%.

• Domain Authority: Improved from 15 to 30.

• Reviews: Achieved a 4.9-star rating with 35+ reviews.

Key Takeaways for Local Businesses

1. Prioritize Local Keywords: Target terms like "local SEO services in Noida" for relevance.

2. Optimize GMB: A complete profile is essential for Local Pack rankings.

3. Focus on Technical SEO: Speed and mobile-friendliness are critical.

4. Build Backlinks: Local links boost authority.

5. Create Quality Content: Engage audiences with localized content.

Common SEO Pitfalls to Avoid

1. Inconsistent NAP: Ensure uniform NAP across platforms.

2. Ignoring Mobile: Optimize for mobile users.

3. Keyword Stuffing: Avoid overusing "best SEO service in India".

4. Neglected Reviews: Actively manage feedback.

5. Outdated Content: Refresh regularly.

Why Partner with Shira Infotech

As the best digital marketing company in Noida, Shira Infotech offers:

• Proven Results: 350+ projects, 2,500+ websites optimized.

• Expert Team: 150+ professionals.

• Global Reach: Serving 35+ countries.

• Client Satisfaction: 5-star rating, 98% retention. Contact us at 9411053642 or info@shirainfotech.com.

Conclusion: Your Path to Page 1

This case study proves that with the right strategy, a local business can go from page 10 to page 1 in just 90 days. Local SEO services in Noida and Delhi from Shira Infotech, the best SEO service in India, can transform your online presence. Start your journey to page 1 today!