/* CASE STUDY HERO */
.case-hero {
    position: relative;
    overflow: hidden;
    background:
        radial-gradient(circle at 10% 15%,
        rgba(8, 102, 232, .06), transparent 30%),
        linear-gradient(180deg, #fff, var(--light));
}

.case-breadcrumb .breadcrumb {
    margin-bottom: 24px;
    font-size: 12px;
    flex-wrap: wrap;
}

.case-breadcrumb a {
    color: var(--muted);
    text-decoration: none;
}

.case-breadcrumb a:hover {
    color: var(--primary);
}

.case-breadcrumb .active {
    color: var(--text);
}

.case-hero-content {
    max-width: 1000px;
}

.case-hero-title {
    max-width: 900px;
    margin: 18px auto;
    color: var(--text);
    font-size: clamp(32px, 4.5vw, 48px);
    line-height: 1.15;
    font-weight: 800;
    letter-spacing: -1.4px;
}

.case-hero-title span {
    display: block;
    color: var(--primary);
}

.case-hero-description {
    max-width: 780px;
    margin: 0 auto 26px;
    color: var(--muted);
    font-size: 16px;
    line-height: 1.8;
}

.case-hero-buttons {
    display: flex;
    justify-content: center;
    flex-wrap: wrap;
    gap: 14px;
    margin-bottom: 35px;
}

.case-hero-buttons .btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
}

.case-highlights {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 14px;
    max-width: 950px;
    margin: 0 auto;
}

.case-highlight {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 10px;
    padding: 16px 12px;
    text-align: left;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    box-shadow: 0 5px 20px rgba(15, 45, 90, .04);
}

.highlight-icon {
    display: grid;
    place-items: center;
    flex: 0 0 40px;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    background: rgba(16, 185, 129, .12);
    color: var(--success);
    font-size: 18px;
}

.case-highlight strong,
.case-highlight small {
    display: block;
}

.case-highlight strong {
    color: var(--text);
    font-size: 12px;
    line-height: 1.4;
}

.case-highlight small {
    margin-top: 4px;
    color: var(--muted);
    font-size: 11px;
    line-height: 1.5;
}

/* CASE STUDY OVERVIEW */
.case-overview {
   background: var(--light);
}

.case-card {
   height: 100%;
   padding: 24px;
   background: #fff;
   border: 1px solid var(--border);
   border-radius: var(--radius);
   box-shadow: 0 5px 20px rgba(15, 45, 90, .035);
   transition: .25s ease;
}

.case-card:hover {
   border-color: #cbdcf7;
   box-shadow: var(--shadow);
   transform: translateY(-3px);
}

.case-card-heading {
   display: flex;
   align-items: flex-start;
   gap: 12px;
   margin-bottom: 16px;
}

.case-card h2,
.case-card h3,
.case-card p {
   margin-top: 0;
}

.case-card h2 {
   margin-bottom: 8px;
   color: var(--text);
   font-size: 17px;
   font-weight: 700;
}

.case-card h3 {
   margin-bottom: 5px;
   color: var(--text);
   font-size: 14px;
   font-weight: 700;
}

.case-card p {
   margin-bottom: 0;
   color: var(--muted);
   font-size: 13px;
   line-height: 1.65;
}

.case-icon {
   display: inline-grid;
   place-items: center;
   width: 44px;
   height: 44px;
   flex: 0 0 44px;
   border-radius: 50%;
   font-size: 21px;
}

.icon-blue {
   background: #e7f1ff;
   color: var(--primary);
}

.icon-green {
   background: #e3f8ee;
   color: var(--success);
}

.icon-teal {
   background: #e6f5f6;
   color: var(--dark);
}

.icon-yellow {
   background: #fff3ce;
   color: #d99a00;
}

.icon-red {
   background: #ffe9ed;
   color: #e34b64;
}

.case-highlight {
   background: linear-gradient(135deg, #f0f6ff, #fff);
}

.case-result {
   display: flex;
   align-items: center;
   gap: 12px;
   padding-top: 14px;
   border-top: 1px solid var(--border);
}

.case-result h3 {
   margin-bottom: 4px;
   font-size: 20px;
}

.case-list,
.case-keyword-list {
   padding: 0;
   margin: 0;
   list-style: none;
}

.case-list li,
.case-keyword-list li {
   position: relative;
   padding-left: 21px;
   margin-bottom: 12px;
   color: var(--muted);
   font-size: 13px;
   line-height: 1.55;
}

.case-list li::before {
   content: "›";
   position: absolute;
   left: 2px;
   color: var(--primary);
   font-size: 20px;
   font-weight: 700;
   line-height: 1;
}

.case-keyword-list li {
   padding-left: 22px;
   margin-bottom: 10px;
   color: var(--text);
}

.case-keyword-list li::before {
   content: "✓";
   position: absolute;
   left: 0;
   color: var(--success);
   font-weight: 700;
}

/* SEO STRATEGY - REUSABLE COMPONENTS */
.case-strategy {
   background: #fff;
}

.case-strategy-title {
   display: flex;
   align-items: center;
   gap: 14px;
}

.case-strategy-heading h2 {
   margin: 0 0 5px;
   color: var(--text);
   font-size: clamp(21px, 2.3vw, 27px);
   font-weight: 700;
}

.case-strategy-heading p {
   margin: 0;
   color: var(--muted);
   font-size: 13px;
   line-height: 1.6;
}

.strategy-card {
   display: flex;
   align-items: center;
   flex-direction: column;
   padding: 18px 12px;
   text-align: center;
}

.strategy-card .case-icon {
   margin-bottom: 12px;
}

.strategy-card h3 {
   font-size: 13px;
   line-height: 1.4;
   margin-bottom: 9px;
}

.strategy-card p {
   font-size: 11px;
   line-height: 1.55;
}

.strategy-detail {
   padding: 20px;
}

.strategy-detail .case-card-heading {
   align-items: center;
   margin-bottom: 14px;
}

.strategy-detail .case-card-heading h3 {
   margin: 0;
   font-size: 15px;
   line-height: 1.4;
}

.case-check-list {
   padding: 0;
   margin: 0;
   list-style: none;
}

.case-check-list li {
   position: relative;
   padding-left: 20px;
   margin-bottom: 10px;
   color: var(--muted);
   font-size: 12px;
   line-height: 1.55;
   list-style: disc;
}

.case-check-list li:last-child {
   margin-bottom: 0;
}

/* TIMELINE & RANKING PERFORMANCE */
.case-performance {
   background: var(--light);
}

.case-timeline {
   display: grid;
   grid-template-columns: repeat(6, minmax(135px, 1fr));
   position: relative;
   padding-top: 27px;
}

.case-timeline::before {
   content: "";
   position: absolute;
   top: 8px;
   left: 8%;
   right: 8%;
   height: 2px;
   background: linear-gradient(90deg, var(--primary), #8b5cf6);
}

.timeline-item {
   position: relative;
   padding: 0 10px;
   text-align: center;
}

.timeline-dot {
   position: absolute;
   top: -25px;
   left: 50%;
   width: 13px;
   height: 13px;
   border: 3px solid #cfe2ff;
   border-radius: 50%;
   background: var(--primary);
   transform: translateX(-50%);
   box-shadow: 0 0 0 3px #fff;
}

.timeline-date {
   display: block;
   margin-bottom: 7px;
   color: var(--primary);
   font-size: 12px;
   font-weight: 700;
}

.timeline-item h3 {
   margin: 0 0 5px;
   color: var(--text);
   font-size: 12px;
   font-weight: 700;
}

.timeline-item p {
   margin: 0;
   color: var(--muted);
   font-size: 11px;
   line-height: 1.5;
}

.case-ranking-wrap {
   border: 1px solid var(--border);
   border-radius: 10px;
}

.case-ranking-table {
   min-width: 590px;
   font-size: 12px;
}

.case-ranking-table thead th {
   padding: 12px;
   background: #edf4ff;
   color: var(--text);
   font-weight: 700;
   white-space: nowrap;
}

.case-ranking-table tbody td {
   padding: 11px 12px;
   color: var(--muted);
   border-color: var(--border);
}

.case-ranking-table tbody tr:nth-child(even) td {
   background: #f8fbff;
}

.case-ranking-table tbody td:first-child {
   color: var(--text);
   font-weight: 600;
}

.rank-badge {
   display: inline-block;
   padding: 4px 9px;
   border-radius: 20px;
   background: #d8f7e8;
   color: #087f52;
   font-size: 11px;
   font-weight: 700;
}

.ranking-highlight {
   display: flex;
   height: 100%;
   flex-direction: column;
   align-items: center;
   justify-content: center;
   padding: 18px 12px;
   border: 1px solid var(--border);
   border-radius: var(--radius);
   background: linear-gradient(160deg, #edf5ff, #fff);
   text-align: center;
}

.ranking-highlight h3 {
   margin: 13px 0 5px;
   color: var(--text);
   font-size: 13px;
   font-weight: 700;
}

.ranking-number {
   color: var(--primary);
   font-size: 27px;
   font-weight: 800;
}

.ranking-highlight p {
   margin: 5px 0 12px;
   color: var(--muted);
   font-size: 11px;
   line-height: 1.5;
}

.ranking-period {
   color: var(--muted);
   font-size: 10px;
}

.ranking-note {
   color: var(--muted);
   font-size: 11px;
   line-height: 1.6;
}


/* SEO CASE STUDY - GROWTH SECTION */
.seo-growth-section {
    background: var(--light);
}

.seo-growth-card {
    padding: 22px;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    box-shadow: var(--shadow);
}

.seo-card-heading {
    display: flex;
    align-items: center;
    gap: 12px;
    margin-bottom: 20px;
}

.seo-card-heading h2 {
    margin: 0 0 4px;
    color: var(--text);
    font-size: 17px;
    font-weight: 700;
}

.seo-card-heading p {
    margin: 0;
    color: var(--muted);
    font-size: 12px;
}

.seo-icon {
    display: grid;
    place-items: center;
    flex: 0 0 42px;
    width: 42px;
    height: 42px;
    border-radius: 50%;
    font-size: 19px;
}

.icon-blue {
    color: var(--primary);
    background: #eaf2ff;
}

.icon-green {
    color: var(--success);
    background: #e5f9f1;
}

/* Use an actual Search Console screenshot */
.gsc-image {
    overflow: hidden;
    border: 1px solid var(--border);
    border-radius: 10px;
    background: #fff;
}

.gsc-image img {
    display: block;
    width: 100%;
    height: auto;
    object-fit: contain;
}

.gsc-period {
    display: flex;
    flex-wrap: wrap;
    justify-content: space-between;
    gap: 8px;
    margin-top: 14px;
    color: var(--muted);
    font-size: 11px;
}

.gsc-period i {
    margin-right: 4px;
    color: var(--primary);
}

.gsc-note {
    color: var(--success);
}

/* Patient enquiry comparison */
.enquiry-card {
    display: flex;
    flex-direction: column;
}

.enquiry-total {
    padding: 15px;
    text-align: center;
    background: var(--light);
    border: 1px solid var(--border);
    border-radius: 10px;
}

.enquiry-total span,
.enquiry-bar-group span,
.enquiry-bar-group small {
    display: block;
    color: var(--muted);
    font-size: 11px;
}

.enquiry-total strong {
    display: block;
    margin-top: 4px;
    color: var(--text);
    font-size: 32px;
    line-height: 1.2;
}

.enquiry-chart {
    display: flex;
    flex: 1;
    align-items: flex-end;
    justify-content: space-around;
    gap: 10px;
    min-height: 210px;
    padding: 22px 5px 12px;
    border-bottom: 1px solid var(--border);
}

.enquiry-bar-group {
    display: flex;
    flex: 1;
    flex-direction: column;
    align-items: center;
    gap: 7px;
    text-align: center;
}

.enquiry-bar-group strong {
    color: var(--text);
    font-size: 14px;
}

.enquiry-bar {
    width: min(100%, 62px);
    min-height: 12px;
    border-radius: 7px 7px 0 0;
}

.before-bar {
    height: 45px;
    background: #b9d9ff;
}

.after-bar {
    height: 125px;
    background: var(--success);
}

.enquiry-growth {
    align-self: center;
    color: var(--success);
    font-size: 13px;
    font-weight: 700;
    white-space: nowrap;
}

.enquiry-growth i {
    display: block;
    font-size: 23px;
    text-align: center;
}

.enquiry-footnote {
    margin-top: 16px;
    color: var(--muted);
    font-size: 11px;
    line-height: 1.6;
}

.enquiry-footnote i {
    margin-right: 5px;
    color: var(--primary);
}


/* CASE STUDY: SEARCH RESULTS & IMPACT */
.case-study-results {
    background: var(--light);
}

.result-card {
    padding: 20px;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    box-shadow: var(--shadow);
}

.result-heading {
    display: flex;
    align-items: center;
    gap: 11px;
    margin-bottom: 18px;
}

.result-heading h2 {
    margin: 0 0 4px;
    color: var(--text);
    font-size: 16px;
    font-weight: 700;
}

.result-heading p {
    margin: 0;
    color: var(--muted);
    font-size: 11px;
}

.result-icon,
.impact-icon {
    display: grid;
    place-items: center;
    flex: 0 0 40px;
    width: 40px;
    height: 40px;
    border-radius: 50%;
    font-size: 18px;
}

.result-blue { color: var(--primary); background: #eaf2ff; }
.result-red { color: #e5485d; background: #fff0f2; }
.result-green { color: var(--success); background: #e5f9f1; }

/* Search result preview */
.search-panel {
    height: 100%;
    overflow: hidden;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 10px;
}

.search-panel-title {
    display: flex;
    justify-content: space-between;
    gap: 6px;
    padding: 10px;
    background: var(--light);
    color: var(--text);
    font-size: 10px;
    font-weight: 700;
}

.search-panel-title span {
    color: var(--muted);
    font-weight: 500;
}

.fake-search {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 8px;
    margin: 8px;
    padding: 9px;
    border: 1px solid var(--border);
    border-radius: 20px;
    color: var(--text);
    font-size: 10px;
}

.fake-search i { color: var(--primary); }

.search-result {
    display: flex;
    gap: 9px;
    padding: 10px 9px;
    border-top: 1px solid #f0f2f6;
}

.search-position {
    display: grid;
    place-items: center;
    flex: 0 0 19px;
    width: 19px;
    height: 19px;
    border-radius: 50%;
    background: #f0f3f8;
    color: var(--muted);
    font-size: 9px;
}

.search-result > div { min-width: 0; }

.search-result strong,
.search-result small {
    display: block;
    overflow-wrap: anywhere;
}

.search-result strong {
    color: #303b4b;
    font-size: 10px;
    line-height: 1.45;
}

.search-result small {
    margin-top: 3px;
    color: var(--muted);
    font-size: 9px;
}

.search-result-client {
    border-radius: 8px;
    margin: 4px;
}

.before-result { background: #fff0f1; }
.before-result .search-position { color: #e5485d; }
.after-result {
    background: #eafaf3;
    border: 1px solid #a7e8cc;
}

.after-result .search-position {
    background: var(--success);
    color: #fff;
}

.position-label {
    display: inline-block;
    margin-top: 5px;
    color: #07865f;
    font-size: 9px;
    font-weight: 700;
}

.results-disclaimer {
    margin: 13px 0 0;
    color: var(--muted);
    font-size: 10px;
    line-height: 1.6;
}

/* GBP before-after comparison */
.gbp-comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 10px;
}

.gbp-column {
    padding: 12px 9px;
    background: var(--light);
    border: 1px solid var(--border);
    border-radius: 10px;
}

.gbp-after {
    background: #f0fbf6;
    border-color: #d2f1e2;
}

.gbp-column h3 {
    margin: 0 0 3px;
    color: var(--text);
    font-size: 12px;
    font-weight: 700;
}

.gbp-column > small {
    display: block;
    margin-bottom: 16px;
    color: var(--muted);
    font-size: 10px;
}

.gbp-metric {
    display: flex;
    gap: 7px;
    margin-bottom: 18px;
}

.gbp-metric:last-child { margin-bottom: 0; }

.gbp-metric > i {
    color: var(--primary);
    font-size: 12px;
}

.gbp-after .gbp-metric > i { color: var(--success); }

.gbp-metric strong,
.gbp-metric span,
.gbp-metric em {
    display: block;
}

.gbp-metric strong {
    color: var(--text);
    font-size: 15px;
    line-height: 1.3;
}

.gbp-metric span {
    margin-top: 2px;
    color: var(--muted);
    font-size: 9px;
}

.gbp-metric em {
    margin-top: 3px;
    color: #07865f;
    font-size: 9px;
    font-style: normal;
    font-weight: 700;
}

/* Impact cards */
.impact-box {
    height: 100%;
    padding: 17px 12px;
    text-align: center;
    border-radius: var(--radius);
}

.impact-box .impact-icon {
    margin: 0 auto 10px;
}

.impact-box > strong {
    display: block;
    color: var(--text);
    font-size: clamp(20px, 2vw, 27px);
    line-height: 1.25;
}

.impact-box h3 {
    margin: 8px 0 4px;
    color: var(--text);
    font-size: 12px;
    font-weight: 700;
}

.impact-box p {
    margin: 0;
    color: var(--muted);
    font-size: 10px;
}

.impact-green { background: #eafaf3; }
.impact-green .impact-icon { color: var(--success); background: #d2f5e5; }
.impact-blue { background: #eaf2ff; }
.impact-blue .impact-icon { color: var(--primary); background: #d5e6ff; }
.impact-yellow { background: #fff7df; }
.impact-yellow .impact-icon { color: #b78300; background: #ffedb2; }
.impact-pink { background: #fff0f2; }
.impact-pink .impact-icon { color: #e5485d; background: #ffdde2; }

/* Client quote */
.testimonial-card {
    display: flex;
    align-items: flex-start;
    gap: 14px;
    padding: 22px;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius);
    box-shadow: var(--shadow);
}

.quote-icon {
    color: var(--primary);
    font-size: 30px;
    line-height: 1;
}

.testimonial-content { min-width: 0; }

.testimonial-content > p {
    margin: 0 0 17px;
    color: var(--muted);
    font-size: 13px;
    line-height: 1.8;
}

.testimonial-author {
    display: flex;
    align-items: center;
    gap: 10px;
}

.testimonial-avatar {
    display: grid;
    place-items: center;
    width: 42px;
    height: 42px;
    border-radius: 50%;
    background: #eaf2ff;
    color: var(--primary);
    font-size: 21px;
}

.testimonial-author strong,
.testimonial-author span {
    display: block;
}

.testimonial-author strong {
    color: var(--text);
    font-size: 12px;
}

.testimonial-author span {
    margin-top: 3px;
    color: var(--muted);
    font-size: 11px;
}

@media (max-width: 767.98px) {
    .result-card { padding: 15px; }
    .search-panel-title { font-size: 9px; }
    .testimonial-card { padding: 17px; }
}


@media (max-width: 767.98px) {
    .seo-growth-card {
        padding: 16px;
    }

    .seo-card-heading h2 {
        font-size: 15px;
    }

    .enquiry-chart {
        min-height: 190px;
    }

    .gsc-period {
        flex-direction: column;
    }
}


@media (max-width: 991.98px) {
   .timeline-scroll {
      overflow-x: auto;
      padding: 8px 2px 12px;
   }

   .case-timeline {
      min-width: 850px;
   }

   .ranking-highlight {
      min-height: 210px;
   }
}

@media (max-width: 575.98px) {
   .case-ranking-table {
      min-width: 590px;
   }
}


@media (max-width: 767.98px) {
   .case-strategy-title {
      align-items: flex-start;
   }

   .strategy-card {
      padding: 16px 10px;
   }

   .strategy-card h3 {
      font-size: 12px;
   }

   .strategy-card p {
      font-size: 11px;
   }

   .strategy-detail {
      padding: 18px;
   }
}

@media (max-width: 767.98px) {
   .case-card {
      padding: 19px;
   }

   .case-card h2 {
      font-size: 16px;
   }

   .case-result h3 {
      font-size: 18px;
   }
}

@media (max-width: 767.98px) {
    .case-hero-title {
        font-size: 32px;
        letter-spacing: -.7px;
    }

    .case-hero-description {
        font-size: 14px;
    }

    .case-highlights {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .case-highlight {
        justify-content: flex-start;
        padding: 12px 10px;
    }
}

@media (max-width: 400px) {
    .case-hero-title {
        font-size: 28px;
    }

    .case-highlights {
        grid-template-columns: 1fr;
    }
}